MRPReadyIndia's e-commerce rules · 1 January 2027
Every discount will need its prior price.
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Vitamin C Serum, 30 ml
Inclusive of all taxes
Prior price (lowest in last 30 days): ₹699
- Net quantity
- 30 ml
- Country of origin
- India
- Made by
- Aranya Naturals Pvt Ltd
The rule looks back 30 days. So the real deadline is 1 December.
Shopify keeps no price history. If nothing records your prices in December, you have no prior price to show in January.
The one idea to understand
The prior price is not your MRP.
- ₹999 the MRP you strike through
- ₹799 the price just before the sale
- ₹699 the lowest price in the last 30 days
Rule 4(13): when you announce a price reduction, show the lowest price of the previous thirty days beside it.
From 1 January 2027
Four things your store has to show
Prior price
Beside every discounted price.
Rule 4(13)Self-audit certificate
A yearly check for 13 dark patterns.
Rule 4(15)Seller and grievance officer
Legal name, address, who handles complaints.
Rule 4(2), 4(5)Origin and pack details
Country of origin, net quantity, maker, MRP.
Rule 4(6) · Legal MetrologyHow it works
Three steps. No code.
-
1
Install
One click from the Shopify App Store.
-
2
It records every price
Automatically, from day one.
-
3
Drag blocks into your theme
Prior price, MRP, details, certificate.
Plainly: it is a tool, not legal advice. It cannot recover prices from before you install, and it files nothing with the government.
Pricing
Free to start. Billed by Shopify.
Free
$0
Small catalogues
- Prior price on 25 products
- MRP, details and seller blocks
- Self-audit checklist
Standard
$6.99/mo
About ₹590 a month
- Prior price on 500 products
- Self-audit certificate block
- CSV import and price history export
Pro
$14.99/mo
Large catalogues
- Unlimited products
- Full price history export
- Priority support
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Quick answers
Does this apply to a brand selling only its own products?
Rule 4 applies to every e-commerce entity, and the 2020 Rules say that includes single-brand retailers selling their own goods online. Ask a lawyer if your situation is unusual.
My products always show a struck-through MRP. Does that count as a discount?
On the ordinary reading, yes: a higher price struck through next to a lower one announces a reduction. Coupons, bundles and bank offers have not been clarified yet.
What about products already discounted when I install?
Shopify keeps no price history, so nothing can be recovered. Enter the prior price yourself, import a CSV, or restart the offer after 30 days of recording.
Is the self-audit certificate official?
No authority issues it and no format is prescribed. It is your own signed declaration; MRPReady gives you the checklist and records it.
Does the app edit my theme or see my customers?
No. The storefront parts are blocks you add in the theme editor, and the app asks for product access only: no customers, no orders.